Business Development
7 min

Fresh Produce Recruitment: Placement of a Chief Marketing Officer in the Raspberry Breeding Industry

August 14, 2023

Client : Advanced Berry Breeding, a breeding company for soft fruit focusing on the international fresh market.

Position: Chief Marketing Officer

Location: Netherlands

Model: Exclusive - Retained

The Assignment

While Advanced Berry Breeding were experiencing a significant period of growth, LCR International Ltd were approached by the company CEO to carry out a time sensitive executive search to secure an exceptional Chief Marketing Officer to develop the firms marketing strategy, increase brand awareness, manage the marketing budget, and to play a crucial role in supporting the continued growth of the company. Advanced Berry Breeding had previously found themselves facing significant challenges in filling the role due to the niche skill set required, difficult market and location. LCR International Limited were engaged owing to our proven ability to fill niche and strategic roles within the sector.

The Solution

Before taking on this critical assignment, LCR International Limited had worked with the client on two previous occasions; we understand the market, geography and business culture. We also took the time to hold a detailed meeting with the client to fully appreciate the nuances and challenges of filling this specific role. We understood how to navigate the challenges of the search process and started to identify potential candidates from our extensive existing network of high calibre talent within the fresh produce market, in addition to proactively engaging passive candidates with the skill set to succeed in the role.

The Result

We prioritised candidates with significant sector expertise and following a diligent online and face to face screening process LCR were able to deliver a shortlist of highly relevant and motivated candidates allowing Advanced Berry Breeding to move to an offer which was accepted in advance of their desired time frame.

Timeline LCR guided the process to offer acceptance within 5 weeks

Week 1 → Client briefing | Assessment of LCR’s internal network | Talent Mapping of passive candidates

Week 2 → Proactively approaching the potential candidate pool.

Week 3 → Assessment of candidates and screening interviews by LCR

Week 4 → Candidate shortlist presented to the client | Client conducted stage one interviews

Week 5 → Client conducted stage two interviews | Offer made | Offer accepted

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Let’s Cultivate Success Together

Ready to elevate your leadership team or advance your career in the fresh produce industry? Connect with us today to explore opportunities and solutions tailored to your needs.
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