Case Study Snapshot
- Role: Senior Marketing Leadership (Multiple Roles)
- Sector: Fresh Produce and FMCG
- Markets: Germany, Austria, Benelux, Spain, Switzerland
- Search Type: Talent Mapping and Market Intelligence
- Outcome: Comprehensive talent map delivered to inform regional hiring strategy
Building Visibility Before Accelerating Growth
As part of its European expansion plans, our client was preparing to scale operations across Germany, Austria, and the Benelux region. To support this growth, the business required senior marketing leaders with a rare combination of fresh produce and FMCG experience, international retail knowledge, and strong multilingual capability.
Given the complexity of the brief and the risks associated with a rushed appointment, the client chose to first gain a clear understanding of the available talent landscape before proceeding with recruitment. LCR International was engaged to provide detailed market insight.
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A Highly Constrained and Specialist Brief
The ideal candidate profile was highly specific. Professionals needed strong experience in fresh produce and FMCG marketing, deep understanding of German and European retail environments, and fluency in both Spanish and German.
Relocation flexibility was limited, further reducing the available talent pool. In addition, the client lacked visibility on where suitable professionals were based and how closely they aligned with the role requirements.
These factors made structured talent mapping essential.
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Conducting Pan-European Talent Research
LCR carried out extensive research across Spain, Germany, Switzerland, Benelux, and Austria. We targeted senior marketing professionals with experience in brand management, trade marketing, and commercial strategy within fresh produce and FMCG environments.
We prioritised candidates who demonstrated strong collaboration with sales and distribution teams and the ability to contribute to international growth strategies.
Each profile was assessed for technical capability, leadership approach, cultural adaptability, and long-term potential.
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Delivering Actionable Market Intelligence
The project resulted in a comprehensive talent map, including detailed candidate profiles, verified contact information, and LinkedIn references. We provided clear insight into language proficiency, geographic mobility, and relocation willingness.
A live candidate tracker supported ongoing engagement and transparency throughout the process.
In addition, LCR delivered a market dynamics summary outlining talent availability, regional trends, and recruitment constraints. This enabled the client to make informed and confident decisions about future hiring.
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