Case Study Snapshot
- Role: Chief Marketing Officer
- Sector: Fresh Produce
- Market: Netherlands
- Search Type: Exclusive Retained Executive Search
- Outcome: Senior marketing leader appointed ahead of schedule
Supporting Growth Through Strategic Marketing Leadership
As part of its continued growth strategy, our client identified the need to strengthen its marketing leadership function. The business required a Chief Marketing Officer to develop and execute its marketing strategy, increase brand visibility, manage marketing investment, and support long-term commercial objectives.
After experiencing difficulties filling the role independently due to the specialist skill set required and challenging local market conditions, the CEO engaged LCR International to lead this time-sensitive search.
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A Specialist and Time-Critical Brief
The successful candidate needed to combine strategic marketing expertise with deep sector understanding and strong leadership capability. In addition to brand development, the role required experience managing complex budgets and aligning marketing activity with commercial priorities.
Limited availability of suitably qualified professionals in the region, combined with strong competition for senior marketing talent, made the search particularly demanding.
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Leveraging Trusted Networks and Market Insight
Having worked with the client on previous assignments, LCR had a strong understanding of the organisation’s culture, operating environment, and strategic priorities.
We began with a detailed briefing to clarify expectations, performance objectives, and hiring milestones. Drawing on our established network within the fresh produce sector, we engaged known contacts and proactively approached passive candidates with relevant experience.
This dual approach enabled rapid access to high-calibre talent while maintaining a rigorous and confidential process.
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Delivering a Market-Ready Marketing Leader
Through structured online and face-to-face interviews and detailed competency assessments, LCR developed a focused shortlist of motivated and technically qualified candidates.
The client progressed swiftly through interviews and extended an offer that was accepted ahead of schedule. The appointed Chief Marketing Officer quickly integrated into the organisation and began strengthening brand positioning and marketing governance.
This appointment has supported the company’s continued commercial growth.
